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April 28, 2010

CRM Featured Articles

The Social Customer Wants Authenticity — Unless You're Fake Steve Jobs, Of Course

SugarCon '10: Keynote speakers impart their wisdom to attendees, with the key message to become "a company like me" for every customer.


Environmentalism Collides with Cost Reductions in the Contact Center

Telecommuting can save the world, but does it damage service?

Case Studies

Mail Model of the Year

U.S. Bank accrues savings by only pitching customers who aren't already likely to show interest.

Secret of My Success

Saving Trees, One T-Shirt at a Time

Customers at Stanford University's student store no longer have to receive receipts.