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February 01, 2010

CRM Featured Articles

Demandbase Shines Up Its Stream Product

With real-time alerts and notifications, the lead generation solution provider helps users be even more proactive when it comes to Web site activity.

Passenger Opens Up

Online community provider extends its private network to Facebook and Twitter.

Information Wants to Be Disrupted

Information Industry Summit '10: Panelists share their secrets to shaking up the information industry.


Customer Care in the Age of the Smartphone

Don't let confusion around new devices undermine future opportunities.

The Next Generation of B2B Social Networking

Open doors with social selling.


Are You Smarter Than a Neuromarketer

Companies have always aimed for the customer's heart, but the head may make a better target.

Case Studies

Cook, Clean, Watch, Buy

Video adds a new dimension to Electric Shopping's products and dramatically improves conversions

Secret of My Success

A Social Strategy That's A-OK

OK Labs forgoes traditional marketing in favor of a community-based Web 2.0 approach.