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November 16, 2009
CRM Featured Articles
Is Enterprise 2.0 a Crock?
Enterprise 2.0 '09: The concept may be mainstream enough to warrant having a conference in its name, but "enterprise 2.0" still faces criticism from industry skeptics who want to see results before they believe the hype.
Online Retail Makes Marketers' Dreams Come True
Ad:Tech '09: Sites such as Walmart.com prove there's more to e-commerce than just shopping carts.
Now's a Bad Time to Be "Antisocial"
Ad:Tech '09: eMarketer CEO relays social statistics and strategies and highlights a social customer case study.
An Adaptive CRM Strategy Pays Off
Adjust your vision to deliver business value during changing times.
Facebook Is the Future of CRM
Only social media can put the customer back into CRM.
They’ve Got Your Number
Enterprises now see the potential for telephone-enabling technologies and software-as-a-service to help capture the voice of the customer.
Sales Away into the Cloud
Software-as-a-service has expanded horizons—but your sales reps may ultimately need a unified solution.
The Vendor Vultures
CRM providers are like scavengers these days, eager to poach from a competitor's client list.