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November 04, 2009
CRM Featured Articles
How to Create a Customer Experience Framework
Forrester Consumer Forum '09: Analyst provides three steps for making the customer experience matter.
Brand Lessons Learned from Mickey Mouse
RightNow Summit '09: A closing keynote address examines the strategies Disney utilizes to deliver on its brand promise.
Consumers Care About Needs, Not Channels
Forrester Consumer Forum '09: In order to interact with the multi-channel customer, companies must recognize changing consumer behaviors, expand reach on multiple channels, and embrace digital tools.
5 Tips to Prepare for the Recovery
If you want to make the most of the developing business environment, you better start now.
Salesforce.com: One Leader. One Decade. $1 Billion.
Salesforce.com has proven the importance of making sure its customers are successful.