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September 02, 2009

CRM Featured Articles

How to Sell More, Grow Your Business, and Defy the Economy

CRM Evolution '09 — Day 1: Sales and strategy luminaries offer tips for staying above ground -- and prospering -- during the downturn.

Calling All Social Customers

CRM Evolution '09 — Day 1: KEYNOTE: Customers may control the conversation, but they do not control your business.

The Power of Voice

CRM Evolution '09 — Day 2: Today's keynote address stressed the need for speech throughout the enterprise, not just in the call center.

Social CRM Showdown

CRM Evolution '09 — Day 3: Two sets of panelists take the stage to confer on social CRM — where we are now and where we may be headed.

Unica Integrates with Version 8

Sporting a new look and a new user interface, the marketing solutions vendor retires the Affinium name and targets the interactive marketer.

CallCopy Puts the WFO Pieces Together

Citing customer demand and market movement, the company unveils its latest platform, promising the equivalent of a workforce optimization suite.

Viewpoints

The Great Sales (Re)Learning

A back-to-basics approach can save your business.

Hello, I Love You

How CRM and advertising can help you court the best customers.