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July 29, 2009

CRM Featured Articles

8 Factors Impacting ECM

AIIM report details traits of today's Enterprise Content Management industry.

Marketers and Mobile Carriers Put Best Practices in Motion

For the first time, U.S. mobile carriers and the Mobile Marketing Association have collaborated to create a single standard for mobile SMS marketing.

Worldwide BI Revenue Reached $8.8 Billion in 2008

Growth in business intelligence software continues despite economic pressures.

After Swallowing SupportSoft, Consona Conveys Renewed Roadmap

CRM player plans to integrate proactive service offerings and to focus on point solutions.


Relationships Strong Enough to Survive

Big or small, they can deliver real business value.

Analytics in a Multichannel World

Make interactions more sophisticated.

When Sales Calls for Support, How Does Marketing Answer?

Ten essentials for a marketing portal.


Taking the Measure of Social Media

Experts insist that social media is measurable—it just depends on how you define your metrics.

Pint of View

A Revolution in Customer Centricity

It all started with sales tax.

Case Studies

Dialing into Knowledge

For The Carphone Warehouse, the key to quality service is empowering agents with consistent and organized knowledge.

Smooth Sailing

Travel Dynamics International finds that adding a real CRM system can lead to unexpected destinations.

Reality Check

CRM in the Palm of Your Hand

Three factors are combining to (finally) drive interest in mobile CRM.