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June 10, 2009

CRM Featured Articles

Doesn't Your Sales Team Want Access to Prospect Data?

Eloqua's latest release strives to throw more than just leads over the wall from marketing to sales.

The Data Quality Conundrum

Fewer than half of all organizations have a defined strategy regarding customer data, according to research by Experian QAS.

VoIP Penetration Steadily Increases

Pent-up demand for integrated telephony and business applications will drive adoption through 2013, according to new research findings.

Viewpoints

CRM Characteristics for the Midmarket

Smaller enterprises demand a different approach.

Connect

The New Maelstrom of Social Media

We're awash in social networking data. Do we really want our businesses drowning in it, too?

Reality Check

The New Currency of Social Media

Active engagement gives us a chance to better understand the customer.