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April 15, 2009

CRM Featured Articles

Salesforce.com Frees Up Mobility

Cloudforce London '09: The popular on-demand provider introduces a free version of its mobile CRM access package -- after all, one executive says, "cloud applications make mobility possible."

SPSS Rebrands Its Analytical Offerings

The vendor updates its software for data mining and text analytics, ditching the "Clementine" brand name for "PASW," an acronym for "predictive analytics software."

Authenticity Is the New Authority and Less Is the New More

Web 2.0 Expo '09: Keynote speakers urge audience to connect with customers -- by telling stories and, above all else, by being honest.

Viewpoints

Designing the Perfect Territory

Optimize sales resources through effective use of territory alignment.

Insight

Bad Billing Will Kill Off Your Biggest Buyers

More than half of telecommunications carriers don't measure customer satisfaction when it comes to enterprise billing.

Re:Tooling

Re:Tooling -- Knowledge Management: Knowledge (Management) Is Power

The need for knowledge now permeates the enterprise.