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February 25, 2009

CRM Featured Articles

Aspect Unveils 6 New UC Applications

New unified communication offerings are geared to help companies cut costs while improving customer service.

Listen and Ye Shall Hear: 2009 Forrester Wave on Listening Platforms

Forrester Wave on Listening Platforms '09: The analyst firm listens closely to a market segment that used to be known as brand monitoring.

Enkata Rains Down Answers from the Cloud

Enkata launches a cloud-computing service focused on first-call resolution -- something, according to one industry report, that nearly half of all contact centers fail to even measure.

Viewpoints

Self-Service Goes Mainstream

Make sure your self-service is providing the right service.

Actionable Data in a Tight Economy

Marketing must show its strategic value—or else.

Pint of View

The Depression? Great.

How we handle the bad times can reflect well on us in the long run.

Case Studies

It’s Showtime!

Cobb Theatres makes a blockbuster move to combine dining and moviegoing.

From A(erospace) to Z(oology)

Technology provider National Instruments caters to a community.

The Tipping Point

Strategies for Tight Budgets

Constrained spending is no excuse for CRM stagnation.