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October 26, 2026

Viewpoints

Beyond CSAT: Measuring What Really Drives Customer Growth

Customer service success should be measured not just by how satisfied customers are today but by the business value they continue to realize over time. (Featured on SmartCustomerService.com.)

CRM Across the Wire

Salesforce to Acquire Braze for $5.66 Billion

Braze acquisition is expected to strengthen Salesforce's personalization capabilities at scale.