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September 23, 2026

CRM Featured Articles

Brand Keys Loyalty Leaders 2026 Prove AI Has Gone from Novelty to Mainstream 

The brands winning loyalty make consumers feel more capable, connected, and confident, all areas where AI is helping.

Viewpoints

If the Email Bounces, Do You Still Have the Lead?

When a capture form treats its notification email as the delivery mechanism rather than as an alert about a record that already exists, a wrong address or a rejected message erases the enquiry with no trace, and the audit that finds those losses runs against the mail log rather than the CRM.