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July 27, 2026

Viewpoints

The Global Content Playbook: Why Brands Need Cultural Intelligence to Avoid Customer Experience Missteps

As AI enables brands to scale global content creation faster, cultural intelligence is emerging as a strategic driver to ensure multilingual content is not only linguistically accurate, but also culturally relevant.

CRM Video

Why AI Visibility Is Not the Same as Customer Journey Assurance

As telecom providers connect AI across networks, contact centers, and business systems, they need to validate the whole customer journey, including what happens when automation cannot complete the task. (Featured on SmartCustomerService.com.)