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February 04, 2009

CRM Featured Articles

Xactly Acquires Centive

Analysts say consolidation in the sales performance management market was expected -- but this particular deal comes as a surprise.

Keeping Your Financials Intacct

The provider of on-demand financial applications launches its Winter 2009 product.

IBM Thunders into Cloud Computing

IBM announces cloud-based services within LotusLive, plus integration with CRM players, social networking, and mobile applications.

Viewpoints

5 Basic Steps to Maximize Online Sales in Any Economy

Personalized, relevant pitches are key.

Customer Centricity

An Opportunity in Chaos

Customer retention is the best use of a bad situation.

Insight

Express Service

American Express wants to cut spending as it enters 2009—nearly $2 billion worth—but what happens if its customers do the same?

Case Studies

Constructing a Virtual Customer Experience

Wagner Equipment Co. digs deeper into service—and saves hard cash—with Siemens.