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May 07, 2025
Viewpoints
R&D to ROI: Bridging the Marketing Gap from Product Development to Sales Success
06 May 2025
Every go-to-market team needs access to reliable insights that will impact success.
CRM Video
AI and BPM: ‘The Best of Both Worlds’ - Alan Trefler on the Future of Agentic Workflows and Enterprise Efficiency”
05 May 2025
Less than a month out from PegaWorld 25, Paul Greenberg and I, (aka The CRM Playaz), have our annual pre-conference visit from Founder and CEO Alan Trefler. We get a taste of what to expect when we head to Las Vegas, as well as some of Alan's insights on how artificial intelligence and business process management are perfect matches as we move further into the Agentic Era.