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February 24, 2025

Viewpoints

How GenAI is Encouraging Customers to Return to Voice

Voice is making a comeback as a communication channel for customer service as new technology makes it even more viable. (Featured on SmartCustomerService.com.)

CRM Video

David Roberts of SugarCRM: Mechanical Strategy, Contextual Intelligence and Pragmatism Key to Bringing AI to Sellers

SugarCRM's new CEO David Roberts tells why he joined the company as CEO, why he describes himself as a mechanical strategist, and how the company will help customers benefit the most from AI.