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February 19, 2025

Viewpoints

Customer Service Evolution: The Present and Future of AI for Personalized CX

AI engines will evolve from simple, limited chatbots to cutting-edge virtual agents that curate personalized, context-aware experiences. (Featured on SmartCustomerService.com.)

CRM Video

Colin Fleming of ServiceNow: We are a CRM Company in the Age of Agentic AI

ServiceNow Chief Marketing Officer Colin Fleming shares why the company is rebranding itself as a CRM company in the midst of the rapid and significant impact that agentic AI is having on the industry. He also shares a glimpse into how the focus on strategic partnerships with companies like NVIDIA, Microsoft, and Genesys assists when something like DeepSeek happens.