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January 13, 2025

Viewpoints

The Budgetary Case for IVAs: Elevating Customer Support While Managing Costs

Intelligent virtual assistants provide a cost-effective, scalable, and transformative solution for modern customer service teams, helping businesses meet customer demands while optimizing efficiency and resources. (Featured on SmartCustomerService.com.)

CRM Video

CRM in 2025: Less About Big Databases and Monolithic Apps, More About Creating Point-in-Time Experiences

John Bruno, vice president of strategy at PROS, shares why he feels that in 2025 CRM will be less about big databases, monolithic apps, and long end-to-end processes, and more about creating point-in-time experiences that elevate CX.