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November 19, 2008

CRM Featured Articles

MDM Inside the Box

Cognizant's modular master data management solution prompts industry pundits to ruminate about the space's maturity.

Salesforce.com Doubles Down on CRM

Dreamforce '08: The SaaS vendor ups research funds for CRM, declaring this a critical time to listen to and invest in customers and employees.

NetSuite Saps a Competitor and Shows Growth

The popular on-demand CRM and ERP provider takes a bite out of yet another company's customer base.

Viewpoints

Get What You Pay For and Pay For What You Get

Or: How I learned to stop targeting and love the results.

Insight

Required Reading: In Demography, Size Does Matter

Demographics is all about numbers, and numbers determine the size of your potential market.

Case Studies

Invicta’s Thrill of Victory

A dealer of wireless products and service conquers the agony of weak processes with LongJump.