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August 21, 2024

Viewpoints

Cleaning Up the B2B Lead Generation Industry: A Call to Action

B2B marketers have had to grapple with unreliable data sources, deceptive providers, and unproductive leads. It's time for a change.

Is Your Customer Service Center a Direct Line to Fraud?

Investing in technology to vet incoming calls can help mitigate account takeover attempts through the call center. (Featured on SmartCustomerService.com.)