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March 06, 2024

Viewpoints

The Rise of Social Commerce: Redefining Retail in a Marketplace-Driven World

As social and marketplace shopping converge, retailers need to update their marketing strategies to reflect the new reality—such as the need for stronger brand protection, accessible and responsive customer service, and other new marketing strategies.

6 Steps to AI Preparedness for Customer Service

Artificial intelligence needs thorough planning, coordination, and training to make sure it works well. (Featured on SmartCustomerService.com.)