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February 26, 2024

Viewpoints

AI-Powered Analytics Drives Real-Time Personalization

The hyper-personalization revolution will enable product recommendations based not only on past purchases but a customer's current mood, recent behavior, even the weather outside.

The Chief Customer Officer's Journey in a Customer-Focused Age

The chief customer officer role has evolved from a support function to a strategic leadership position, emphasizing the importance of cross-departmental collaboration, data analytics, and customer-centricity in shaping business strategies and driving sustainable growth. (Featured on SmartCustomerService.com.)