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October 20, 2008
CRM Featured Articles
RightNow Pushes Customer Experience Global
RightNow Summit '08: CEO Greg Gianforte calls customer experience the final frontier of differentiation.
The Power of Wireless Customer Satisfaction
J.D. Power and Associates releases its latest findings on the popular (and growing) side of the telecommunications industry.
You Have No Idea What Data You Have, Do You?
DataFlux Ideas '08: Business needs to join technology to put the "management" back in "data management."
The Price Is Right...You Hope
Maximizing profit isn't about squeezing your customers dry; it's about charging them what's fair. Price optimization is no longer a chore or a secret technology—it's a competitive differentiator for those wise enough to explore it.
Big Incentives Can Drive Bad Behavior
Are misdirected sales incentives putting your brand at risk?
Market Focus: Sports & Entertainment -- Build a Good Event and They Will Come
A loyal fan base is the best defense against a declining economy.