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October 13, 2008
CRM Featured Articles
Oracle Joins the Conversation
Oracle OpenWorld '08: The vendor introduces and expands Social CRM applications and an initiative to integrate social networking with CRM.
IBM's Vision Cited in Gartner Data Integration Magic Quadrant
Data Integration Magic Quadrant '08: Informatica and SAP-Business Objects join Big Blue as the leading integrators.
Unica Unveils Next Generation of Affinium Suite
One Unica executive (a former industry analyst) is calling the new Interactive Marketing product -- powered by Affinium 7.5 -- "the most significant release the company has made since its inception."
Jacada Looks to Expand Its Workspace in Key Industries
The unified agent desktop provider targets financial services, insurance, and retail with its latest release, Workspace 5.0.
The New Breed of CRM Consultant
With the days of never-ending on-premises engagements and limitless budgets long gone, CRM can no longer sustain the consultancies of yesteryear. But what kinds of professional services are still needed in today's CRM industry—and what kind of CRM are consultants selling?
From Publishing to Participation
Including user-generated content in the support mix.
A Week of Strong Customer Service
An annual tradition provides hope for reps facing ever-increasing burdens.