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October 01, 2008
CRM Featured Articles
Partners Bark Up the Right Tree
TreeHouse Interactive's channel management suite gets an overhaul in advance of integration with Oracle CRM On Demand.
Quality Relationships Pump the Contact Center's Lifeblood
Annual Call Center Exhibition '08: According to the keynote presenter, only a personal connection can lead to true satisfaction.
The Industry According to Benioff
Gartner Web Innovation Summit '08: Salesforce.com chairman and CEO weighs in on the evolving software landscape and his CRM company's monumental leap onto the platform.
There's No Place Like Home
As technology drives flexibility, the living room is becoming the new contact center. Will customer service ever be the same?
Cash In on Incremental Value
A new-old approach to marketing spend comes of age.
These Marketing Messages Go to 11
if the message in a television commercial isn't compelling, simply raising the volume isn't going to make it so.