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August 20, 2008

CRM Featured Articles

10 Ways to Attract Affiliates

Affiliate Summit East '08: And 7 mistakes to avoid.

Following the Lead[er]

Marketing pro Dan Kennedy and Infusionsoft offer marketing advice for small businesses.

Forrester Wave Finds Initiate Systems and Siperian at the Center of Customer Hubs

In addition to those two vendors, Dun & Bradstreet's Purisma and Oracle UCM remain near the top of the research firm's latest report.


Reading the Minds of Customers

Use "derived importance" to find out what matters most.


Market Focus: Education -- Making CRM Mandatory for University Administration

Why higher-education spending on CRM is set to almost double by 2012.


Tech Solution: Email Management Tools

Business Problem: Subpar email response forces unhappy customers to live agents.

Reality Check

The Digital Client Is Older Than You Think

A three-phase approach to reaching social media maturity.