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August 31, 2022

Viewpoints

How Conversation Intelligence Is Revolutionizing the Call Center Experience

By leveraging AI and machine learning, call centers and other businesses can create easy-to-digest analytical summaries from conversations or groups of conversations that can tell where conversations are going well and where they could be improved. (Featured on SpeechTechMag.com.)

How B2B Marketers Show Their Value in a Down Economy

What an economic downturn means for B2B marketers, and how they can show their worth to their audience and to leadership.

Insight

Marketing Budgets Beginning to Recover

Gartner sees marketing budgets rise as a percentage of revenue.

CRM Across the Wire

Lob's Direct Mail Is Now Carbon-Neutral

All mail sent through Lob's platform is now 100 percent carbon-neutral across its entire lifecycle.

First Orion Partners with Jenne

First Orion enables Jenne clients to include branded communications.

Khoros Expands Partnership with Amazon Web Services

Khoros has joined the AWS ISV Accelerate Program and AWS Marketplace.

IRI Partners with Epsilon

IRI taps into Epsilon's Clean Room and CoreID for added insights.

IRI Partners with LiveRamp

IRI and LiveRamp forge expanded data collaboration partnership for improved targeting, analytics, and measurement.

Social Media Analytics Market to Be Worth $26.29 Billion by 2028

The Insight Partners projects 21.5 percent compound annual growth rate for social media analytics over the next six years.