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March 16, 2022

CRM Featured Articles

American Consumers Support Russian Boycott

Brand Keys survey finds 84 percent of U.S. consumers will ban Russian brands in a show of solidarity with Ukraine.


The Importance of Empathy in Support of Contextual Data

Customers who contact customer support are showing a growing desire for empathy. Here's how to give it to them. (Featured on

CRM Integration Equals Better Cross-Team Collaboration

Having an integrated CRM will reduce organizational silos, save time, and provide in-depth customer understanding across teams. Plus, 4 key business areas to focus on first.


Required Reading: Loving Relationships with Customers Have Great Worth

Customers want to feel worthwhile in their dealings with companies.

CRM Across the Wire

HubSpot Relaunches Service Hub

New features in HubSpot Service Hub help drive team efficiency and reporting.

Forethought Integrates Solve with Zendesk Sunshine Conversations

Forethought's Solve Conversations AI agent is now integrated with Zendesk's Sunshine Conversations to power omnichannel customer experiences.

Clickatell Integrates Chat 2 Pay with Salesforce Commerce Cloud

Clickatell users can now use Salesforce Order Management to send consumers pay-by-link requests via SMS and WhatsApp.

Comm100 Partners with Deltapath

Comm100 has worked with Deltapath to incorporate voice into its omnichannel customer engagement platform.

TrustRadius Launches LinkedIn Matched Audiences Integration

With the integration, TrustRadius helps marketers boost ABM efforts with downstream intent data for LinkedIn advertising.

Adobe Adds Integrations and Features to Experience Cloud

Adobe's latest Experience Cloud enhancements help companies drive personalization and success in the metaverse.

Acxiom Integrates Real Identity with Sitecore CDP

Acxiom's Real Identity integration with Sitecore helps companies create known identities and delivers real-time decisioning and web personalization.