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December 08, 2021
CRM Featured Articles
Brand Keys to Release Brand Tracking Database
25 years of key loyalty indicators have helped Brand Keys predict consumer behavior and economic outcomes.
How to Plan Holiday Campaigns Amid the Global Supply Chain Disruption
The supply chain may be slow this holiday season, but marketers can't afford to be. Here's how marketers can move quickly to stay top of mind for consumers despite supply and shipping complications.
It's Time to Rethink Voice as a Channel
We need to think about and measure voice just like any other channel of interaction. (Featured on SmartCustomerService.com.)
CRM Across the Wire
Precisely Updates Data360 Govern
The latest update to Precisely's Data 360 Govern fully integrates Trillium Discovery.
ZeroShotBot Launches AI Chatbot
ZeroShotBot requires zero training data or coding.
AppsFlyer Partners with Intel on Privacy Cloud
AppsFlyer's Privacy Cloud enables data encryption in a multitenant architecture.
Dynata Acquires Ameritest
Dynata adds creative testing capabilities to its advertising solutions portfolio through the Ameritest deal.
Bambuser Introduces One-to-Few
Bambuser's One-to-Few lets retailers invite selected customers to join two-way interactive shopping experiences.
Conviva Partners with Experian on Audience Measurement
Partnership combines Conviva's census-level data and Experian's demographic data for deep audience insights.
Consent Management Market to Be Worth $765 Million by 2025
As customer data privacy regulations crop up around the world, the market for software to manage consent is expected to grow by nearly 20 percent for the next few years.