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December 08, 2021

CRM Featured Articles

Brand Keys to Release Brand Tracking Database

25 years of key loyalty indicators have helped Brand Keys predict consumer behavior and economic outcomes.


How to Plan Holiday Campaigns Amid the Global Supply Chain Disruption

The supply chain may be slow this holiday season, but marketers can't afford to be. Here's how marketers can move quickly to stay top of mind for consumers despite supply and shipping complications.

It's Time to Rethink Voice as a Channel

We need to think about and measure voice just like any other channel of interaction. (Featured on

CRM Across the Wire

Precisely Updates Data360 Govern

The latest update to Precisely's Data 360 Govern fully integrates Trillium Discovery.

ZeroShotBot Launches AI Chatbot

ZeroShotBot requires zero training data or coding.

AppsFlyer Partners with Intel on Privacy Cloud

AppsFlyer's Privacy Cloud enables data encryption in a multitenant architecture.

Dynata Acquires Ameritest

Dynata adds creative testing capabilities to its advertising solutions portfolio through the Ameritest deal.

Bambuser Introduces One-to-Few

Bambuser's One-to-Few lets retailers invite selected customers to join two-way interactive shopping experiences.

Conviva Partners with Experian on Audience Measurement

Partnership combines Conviva's census-level data and Experian's demographic data for deep audience insights.

Consent Management Market to Be Worth $765 Million by 2025

As customer data privacy regulations crop up around the world, the market for software to manage consent is expected to grow by nearly 20 percent for the next few years.