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August 04, 2021

Viewpoints

New Artificial Intelligence Technology Drives the Next Generation of Service

The time to employ the next level of AI and automation is now. (Featured on SmartCustomerService.com.)

Get Better Clarity with These 4 B2B Marketing Metrics

With the sheer amount of data and analytics to which today's B2B marketers have access, it's easy to get off-track. Here are the metrics that matter.

Reality Check

Social CRM: Your Voice for Sharing Subject Matter Expertise

Potential buyers are turning to lots of influencers. You need to make them advocates for you.

CRM Across the Wire

Ada Launches Smart Search

Ada Smart Search helps consumers find information in company knowledge bases.

Hootsuite Acquires Heyday

Hootsuite expands its social messaging and e-commerce capabilities with its Heyday acquisition.

Adjust Integrates with Salesforce Marketing Cloud

Adjust's marketing analytics platform is now available on the Salesforce AppExchange.

NICE Launches CXone Summer 21 Release

NICE CXone Summer 21 Release offers self-service and AI-powered enhancements. (Featured on SmartCustomerService.com.)

SproutLoud Launches Localized Video Marketing

SproutLoud's Localized Video Marketing lets advertisers ad a local spin to marketing on social and TV channels.

Comm100 Launches Keyword Bot

Comm100's Keyword Bot helps consumers interact with companies through targeted keyword searches.