CRM Cover

June 2002

Magazine Features

No Fear

Craig Conway stands firmly behind PeopleSoft and the CRM industry

Up Close: Craig Conway

PeopleSoft Chief Executive and President Craig Conway interviewed by CRM magazine Editor-in-Chief Elliot Markowitz.

Equal In The Eyes Of CRM

Both high-tech firms and traditional organizations reap the rewards of implementations

Here Today, Gone Tomorrow

Consolidation is continuing. Here's how to protect your investments if your CRM vendor gets acquired.

Front Office

Strong Leaders, Strong Market

To be a strong leader in today's demanding business climate takes honesty, integrity, intelligence, perseverance, vision, strong-mindedness, and more.

Reality Check

The More Things Change, The More They...Change

Give CRM system users a reason to embrace the new system, or failure is guaranteed



CRM in Action

National Semiconductor

CRM in Action

Wyse Decision

Why one company is approaching global CRM with a less-is-more philosophy.

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