CRM Cover

April 2002

Magazine Features

Targeting Terrorism

The U.S. Government turns to data management firms to keep tabs on terrorists.

There are No Shortcuts

Despite some headway, implementing CRM is still a daunting task.

Time to Cut the Cord?

Common sense says so, but finding a successful wireless CRM implementation is anything but common.

Front Office

A Big Splash with One Toe

Reality Check

Getting More Than You Bargained For

When companies purchase an application, they're buying the vendor.

REAL ROI

Customer Service Gets a Tune Up

Joe Auto uses CRM to polish the image of the automotive repair business.

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