Marketing automation presents new challenges to vendors and marketers alike.
Microsoft CRM: Friend or Foe?
The software titan has dominated nearly every market it has entered. Will CRM be any different?
What a Deal
QVC's homegrown CRM has saved the shopping channel $2.5 million.
Gang War in the New CRM Promised Land
Advertising Claims to the Contrary...
The CRM software field is expanding, not contracting.
Banking on CRM
How GreenPoint's call center
achieved a 300 percent ROI.
CRM In Action
How are Hammacher Schlemmer, Nordea Bank, Bigchalk.com and Fifth Third Bank addressing CRM?
Cutting Call Center Costs
Why one call center operator is pitching its customers on another vendor's offering.
Dow Chemical is using CRM to reach $60 billion in sales.
Marketers Get Serious
Looking for ways to measure ROI,
executives turn to contextual marketing.
Profits on Call
Lance Manning puts high costs on hold.