CRM Cover

December 2001

Magazine Features

The Year in CRM: Stormy Waters

CRM faced its first real economic challenge in 2001. We examine the losses and victories of the year and take a hard look to see if CRM's greater ideals are being lost amid revenue warnings and profit-scavenging.

Simple Is As Simple Does

More CRM buyers are looking for software that's simple--but that doesn't mean simpleminded.

The Quest for Customer Centricity--Part II

Achieving customer focus is a matter of identifying customer needs--and re-evaluating how you meet those needs.

REAL ROI

Healthy Business

Medical distributor Midwest streamlines order management and improves existing customer relationships with collaborative solution Model N.

Presentation Prowess

Presenter helps companies get the message out the right way.

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