CRM Cover

October 2001

Magazine Features

Middleware: Directing Enterprise Traffic

In the increasingly busy intersection where business data collides, middleware is the traffic cop that will direct your enterprise data to ROI Avenue.

To Boldly Go Where None Have Gone Before

Television retailer ShopNBC explores the enterprise solution galaxy with Oracle 11i.

Web Feature: eBusiness Performance Management

Making Web-based CRM investments count

Demanding Answers

Terminology is like currency--invaluable, but if too much of it is thrown around, it becomes devalued. Is demand chain management simply CRM under a new label, or a truly breakthrough business model?

REAL ROI

Big Sea, Bold Fish

Boldfish hooks customers by delivering thousands of personalized e-mail messages.

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