CRM Cover

June 2001

Magazine Features

The Romance of Partnerships--Is It Good For You?

While there are benefits to the many partnerships forming in the CRM arena, the transitory nature of these unions can leave your company with unsupported technology.

Can You Collaborate?

Partner Relationship Management is not just about vendors feeding information to channel partners over an extranet. Increasingly, the goal is to bring strategic partners, channel partners and the inside sales force together in a collaborative environment to serve the customer better.

In the Middle of the Action

Midsize enterprises remain a coveted market for CRM solutions vendors.

Reach Out And Touch Somebody's Brand

The consumer packaged goods industry turns to CRM to attract and retain customers.

Strike up the Brand

Branding and CRM go hand in hand, say experts. Successfully executing both in the Internet age requires a careful strategy that incorporates the latest technologies and a thorough understanding of your relationship with the customer.

REAL ROI

Meeting With Ease

Out-of-town clients are as close as the Internet with WebEx Meeting Center.

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