CRM Cover

September 2001

Magazine Features

Power to the People

Will the use of CRM technology in the public sector help government reconnect with the people?

Can You Get That Phone for Me?

By outsourcing your contact center to a partner, you can lower expenses, not to mention your blood pressure. But that's only if you find the right partner. Here's how.

CRM and Financial Services: Like Money in the Bank

Customer-centric online banking is coming soon to a PC, laptop and wireless device near you.

Steering the Sale

Guided selling applications can automate the process of steering a customer to the product that's right for both them and for the manufacturer. But they don't come cheap and require serious institutional self-enlightenment.

Web Exclusive: e-Tailer Tips

Four Ways to Maintain Focus in Troubled Times

E-government Is Here to Stay

Reconnecting people and government through CRM

Reality Check

The Ding-Dong Bell Curve

Product life cycles morph into "promotion" life cycles in CRM-land.

REAL ROI

Charge It

e-commerce solutions from cardservice International mean any business can accept credit cards.

e-Questions? No Problem.

e-Faq, from Interactive Intelligence, makes it easy to answer online queries.

Sales Odyssey

Simulated people offer customer service online, fostering self-service and enhancing the customer experience.

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