CRM Cover

November 2001

Magazine Features

The Quest for Customer Centricity

The steps to achieving customer focus--and increasing retention and satisfaction rates--are not as difficult as you may think.

NFL Tackles Online CRM

The pro football league uses e-mail marketing to keep fans in the huddle.

On Time, On Target

The ability to tailor customer contact and offers in real time is the pinnacle of achievement for personalization. Are the technical hurdles simply too great to overcome?

Present Perfect?

After several holiday online shopping seasons that could only leave the Grinch smiling, e-tailers are finally getting serious about improving customer service.

Reality Check

Enlightenment

Fishin' for ideas on a Minnesota lake.

REAL ROI

Striking Gold

iMarket's marketplace gold solution delivers an enormous database of potential leads and the prospecting tools to mine them.

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