CRM Cover

August 2000

Magazine Features

The Three Rs Go Virtual

As online training catches on in the CRM world, trainees are taking their seats in front of a computer to learn the basics of relationships, retention and ROI.

Changing Gears

The drive to increase customer loyalty leads Nissan North America into the heart of CRM.

Giving Voice to Sales and Service

Speech recognition technology has many potential applications in sales and marketing--including some you probably haven't thought of.

Making Your Mark in the Information Age

Today's brands don't just represent products; they symbolize a company's relationship with its customers.

Summer Business Reads

Get a jump on the hot business ideas by perusing the new titles.

Reality Check

I am looking for an outsourcing partner. Should I consider an offshore option?

Despite some initial misgivings, pundits are becoming more optimistic about the ASP model for CRM applications.

REAL ROI

Gotta Get It Now!

ShortCycles sales and marketing information exchange helps deliver the right documents right now to help close the deal.

Know It All

Tacit Knowledge Systems turns e-mail into KnowledgeMail.

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