CRM Cover

April 2001

Magazine Features

Wrestling for Power

As CRM's definition expands and evolves, IT, sales, marketing and service tussle over who should be in charge of implementing customer-facing technology.

Customer Service Award: Trip.com

Online travel purveyor Trip.com uses Brightware's e-mail management software to keep responses running on time.

Field Sales Automation Award: USAllianz

Bringing CRM in-house to enhance the competitive edge.

Inside Sales Award: Toyota Australia

An online mapping system gives car dealers a powerful new prospecting tool.

Marketing Award: TowerRecords.com

A music giant's e-marketing efforts tower with Annuncio Live.

Mobile CRM Takes Off

Once limited to simple contact managers, mobile platforms are growing to support true enterprise applications.

Reality Check

Fruit Logic and the 80 Percent Success Factor

The apples in a barrel of mixed fruit are good, therefore the whole barrel is good. Say what?


CRM and Harmony

Salespage Technologies' customer relationship management applications bring solutions together.


Broad Mind expands Q&A horizons.

Training from A to Z

Ingenium tracks employee training wherever it may be--the computer or the classroom.

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