CRM Cover

February 2001

Magazine Features

Delivering The Goods

How can your company retain customers if it can't even follow through on orders? Here are 10 tips that will help you establish an effective fulfillment strategy-and keep customers happy.

The Hub of a New Universe

iQVC creates a distribution hub to optimize fulfillment of irregular-sized orders of its growing product offerings.

Healthy Sales

A feature of pharmaceutical sales reps' lives for over 15 years, CRM gains even more importance in today's highly competitive healthcare market.

Java, Java, Java

Business strategists use Sun Microsystem's increasingly speedy programming language to get personal with Web customers.

Open Immediately

Marketers employ a long-underutilized touchpoint to build customer relationships.

Reality Check

It's the People, Stupid!

Whether the technology likes it or not, it's time to remind ourselves who is at the center of CRM

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