CRM Cover

July 2000

Magazine Features

Presidential Internetworking

This year's presidential candidates use CRM on the Internet to drum up support.

The Selling of the President, Y2K-Style

Political campaigns are turning to CRM tools and techniques to find and reach their customers--the voting public.

ERP Vendors Embrace CRM

With CRM sitting in the market's sweet spot, ERP vendors struggle to be relevant.

Power to the People

Gas and electric utilities are turning to the Internet to retain customers in the face of deregulation and growing competition.

Redefining CRM

Separating software from process, CRM emerges as a customer-centric sea change for companies.

Safeguarding Your Cyber Secrets

Widespread attacks on the Internet present a plethora of business problems.

Turning Lemons to Lemonade

Get out of your comfort zone and learn to love customer complaints.

Reality Check

Hard Lessons

This company learned the hard way that when it comes to implementing CRM, it's easier to make promises than to keep them.

REAL ROI

Full-spectrum Incentive Plan Management

One-Comp offers compensation solutions that range from plan design and software to implementation and maintenance.

Predicting ROI

Silent Partners creates customized selling tools that encourage an interactive dialog with prospects while demonstrating your product's value proposition.

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