CRM Cover

November 1999

Magazine Features

What's In It For Me?

Will SFA bolster or bust your career?

Whatever Happened... to Notes-Based SFA?

Overshadowed by client-server and Web-based applications, hampered by some technical deficiencies, this venerable platform isn't out of the SFA picture quite yet.

Reality Check

Help Wanted

The success of your SFA project may depend on the consultant who advises you.

REAL ROI

Rx for Success

SFA software gives the world's largest insulin maker a competitive shot in the arm.

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