CRM Cover

February 2000

Magazine Features

Aerospace Soars into CRM

With a complex selling process and highly customized, big-ticket products, the aerospace industry is finding CRM to be a valuable tool for managing information and building long-term customer relationships.

American Eurocopter Lands on CRM Pad

Clarify's eFrontOffice helps AEC's field reps anticipate customer requests.

Consumer Interaction Award: Game, Set and Netmatch

The Mather Companies' automated quotation system, Netmatch, increases customer satisfaction-and company revenues.

Making the Connection

Partner Relationship Management software lets you communicate with sales partners over the Internet.

Marketing Automation ROI: Wishful Thinking?

While marketing automation processes might have been used as budget fillers in the past, new applications that enable companies to measure individual customer-based ROI have the potential to vault marketing departments into the realm of revenue generators.

Supreme Datastream

With Onyx Front Office, Datastream Systems gives customers what they want-superior service.

When Disaster Strikes!

Advance planning will help your company and employees get back on track with minimal disruption-and also enable you to provide a seamless transition to your customers.


How can we ensure consistent, high quality service across all of our customer communications channels?

Janna Contact Enterprise makes contact management a breeze.

Live Wire

Annuncio brings Internet marketing campaigns to life.

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