CRM Cover

September 1999

Magazine Features

CRM Training by the Book

An investment in SFA training can reduce support costs and improve the return from your automation project.

Enterprise Marketing Automation: Making The Team

Marketing has been a low priority for enterprise automation strategy. But now vendors recognize its link to customer loyalty and profitability.

How useful are PDAs with wireless e-mail and Web access to our salespeople? The little screens and the stylus don't seem practical.

Will your CRM vendor be around in five years? Ask those who invest in CRM companies for a living: venture capitalists.

Reality Check

Hoisting the Sales

IN THIS final installment of a three-part series on challenges facing sales managers, we will examine increased competition and issues surrounding new hires. We will also look at how CRM/SFA technology can assist managers in meeting the challenge.

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