CRM Cover

August 2002

Magazine Features

Customers Really Matter

To Samsung's Peter Weedfald, CRM is a lifestyle, not a technology. Follow his 7 secrets of CRM, and he will lead you to the promised land of customer infatuation.

Targeting Verticals

CRM vendors see huge opportunity in serving niche markets.

Slim Down Call Center Costs

Are your call center costs bursting at the seams? Here's how to trim down expenses while toning up service.

Front Office

5 Ways to Beat the Summer Slowdown

REAL ROI

A First-Class Ticket to ROI

Vantage Travel's email marketing paid for itself in six months.

Driving Revenue

Why TaylorMade put inventory high on its priority list.

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