10 CRM Trends to Watch in 2017
All eyes will be on automation as the lines between humans and machines (and sales, service, and marketing) continue to blur. What else lies ahead?
How to Succeed at Mobile Marketing
Marketers need to meet consumers on the platforms they're already using and connect the dots between them
Anatomy of a Contact Center Expansion
How do you transform a contact center operation, ramping up from 25 agents to 120, in a short amount of time? • A Q&A with Jonathan Nall, director of guest services at Wind Creek Hospitality
Did Data Let Us Down?
While data science has tremendous potential to uncover business insights, it is still a new field of endeavor with very few skilled practitioners
Mobile and Government CRM Will Loom Large Long Term
This New Year, let's look past 2017
The Tipping Point
Are Chief Marketing Officers the New Chief Growth Officers?
As disruptive growth becomes a bigger priority, companies have to determine who will be in charge of it
The AI Revolution in Customer Service
The contact center market is finally ready for virtual bots, and not a moment too soon for self-service
Pint of View
The ROI of Teamwork
Specialists are important, even when roles overlap
4 Big Barriers to an Integrated Customer-Centric Strategy
The key, as always, is data—and how you use it
Small Biz Buzz
Are Chatbots and Recurring Revenue the Future of Business?
One conference, two big statements
Are CMOs’ Jobs in Jeopardy?
Research suggests that more than 30 percent of chief marketing officers could soon be out of work
Companies Need to Get Serious About Social Communities
With customer community pages, companies must demonstrate an ongoing commitment
Consumers Prefer Personalization; Businesses Can’t Deliver
Personalized product offerings and services translate to higher sales, but companies are still in the early stages, according to Accenture
Local Ad Revenue Is Expected to Increase
BIA/Kelsey predicts growth, especially for online and digital advertising revenue
REQUIRED READING: Harnessing The 12 Powers of a Marketing Leader
Like it or not, marketing leaders must prove their value
BrightCurrent Energizes Inside Sales Reps with NewVoiceMedia
The clean-power agency takes on more leads with ContactWorld for Sales
iflix Produces Boffo Brand Awareness with RadiumOne
Although competing in a crowded market, the streaming and video services provider was able to significantly increase its subscriber base
With Interactions, Salt River Project Helps Customers Keep Their Cool
The water and electricity supplier uses the vendor's virtual assistants to keep its contact centers from overheating