Social Media Is Now a Viable Support Channel
Direct messaging, tighter security, and data integration add to social media's feasibility as a customer service platform
10 Ways to Boost Event Marketing Effectiveness
Smart giveaways, targeted messaging, and engaging social conversations make for meaningful event engagements
Rethinking Data Quality
Why companies should closely examine their approach to collecting, cleaning, and maintaining their data
Social Customer Service Is Here
Firms must be smart about the ways they collect and maintain customer data.
Sales Enablement Will Drive CRM Investment in 2016
This new catalyst for developers leverages the power of technology across many disciplines
The Tipping Point
Deciphering Digital Disruption
What does it mean for you? That there's a conversation going on—so don't get left out of it.
CRM's Ever-Changing Plotline
What hype-worthy wrinkles are in store for 2016?
Pint of View
Moving and Shaking
Tarantino's favorite cinematic opiate makes the transition to mobile
Can Better Customer Experience Improve Your Bottom Line?
A correlation exists, but it depends on your industry, your competitors, and your customers
E-Commerce Gets Social
Salesforce.com and SAP bring e-commerce capabilities to social communities
European Union Rejects U.S. Data Privacy Laws
Sharing customer data across the pond will get harder
Required Reading: Making Common Cause with Customers
Brands need to embrace more collaborative business models
Slumping Customer Satisfaction Takes a Toll on the Economy
The sixth consecutive quarterly dip bodes poorly for retailers heading into the holidays
Orbitz for Business Shortens Sales Cycles with TinderBox
The corporate travel company sees a boost in efficiency with the contract-signing solution
USA Business Choice Enlists a Friendly Gatekeeper
A virtual assistant by CodeBaby helps users navigate the insurance provider's Web site
The Next Step
Do Your Call Center Agents Think They Have a Good Job?
Engaged workers will feel connected to the bigger picture