The Road to Omnichannel Marketing Success
As new channels emerge, context-based marketing plays a crucial role.
The 4 Key Customer Service Omnichannel Considerations
Contact centers have deployed new technologies in silos; integration is difficult but not impossible.
4 Ways to Master Omnichannel Selling
Salespeople must track the customer journey across multiple channels and be more collaborative than ever.
The Unified Omnichannel Enterprise Is No Longer a Pipe Dream
A company must connect all of its interaction channels so a customer can traverse them without losing any data.
Omnichannel Strategy Begins with Platform
The technology that changed business is now being changed by business.
The Tipping Point
Serve Customers Better by Learning the Language of Trust
In business and personal relationships, words are as important as actions.
Is It Time to Replace Your Complaint Management System?
Flexibility is key to meeting evolving business challenges.
Pint of View
Best Practices for Whom?
You can only play so much Follow the Leader.
Forging the Next CRM Frontier
Integrated technologies hold great promise for the future of CRM.
Small Biz Buzz
Lessons in Customer Centricity from CRM Vendors
When CEOs listen to the voice of the customer, everyone wins.
Are Consumers Willing to Share Private Data?
Privacy seekers share demographic and behavior traits, according to IDC.
Disruptive Digital Technologies Shake Up the C-Suite
As the roles of top executives evolve, new positions emerge to fill the gaps.
Gartner's Customer 360 Summit: Meeting Customers' Expectations Calls for 'Concierged' Experiences
Companies must strive for deeper digital personalization.
NetSuite SuiteWorld: NetSuite CEO Zach Nelson Talks CRM Expansion
Keynotes highlight convergence of CRM, ERP, and e-commerce.
IBM Smarter Commerce Summit: IBM Attends to the Customer Experience
Smarter Commerce Summit shows companies that moments matter.
Walmart's Omnichannel Strategy Keeps It on Top
Today's large retailers are connecting with customers in new ways.
Why You Should Never Be Closing
The three-act approach is the new way to sell.
iCruise.com Sees Smooth Sailing with 8x8
8x8's Virtual Office and Virtual Contact Center improve operations at the cruise booking site.
OptifiNow Builds a Foundation for Sales for Mountain West Financial
Sales and marketing automation company offers tailored solution for the mortgage banker.
Rue La La Re-engages Dormant Customers with BrightTag
Tag management vendor's data matching capability delivers a 10 percent conversion boost for the flash sale site.