Is Overcouponing Hurting Your Business?
Marketers need to take back control over brands' coupon strategies.
Beauty Marketers Must Put Their Best Face Forward
Five tips from industry experts to help make over your customer engagement efforts.
Which IVR Design Is Right for You?
Consider your company's level of complexity and demands when choosing between phone tree and conversational designs. (This story was originally published in the Summer 2014 issue of Speech Technology magazine.)
Don't Discount Discounts
Today's customers not only want coupons, they demand them.
A Case for Sales Coaching
When time is short, technology may have the solution.
The Tipping Point
Using CRM to Create Real Relationships
Understand to be understood.
What's Customer Engagement Again?
More than just a buzzword, it's key to retaining today's digital customer.
Pint of View
The Troubles of Trading on Name Recognition
When your brand's secondhand, tell a new story.
4 Ideas to Prepare for the Mobile Mind Shift
A new force is driving the customer experience.
Social Networking Offers Increased Agility
Research suggest the need for a smarter combination of enterprise social networking tools.
Ovum Expects Home-Based Agents to Soar by 2017
The annual growth rate is twice that of the brick-and-mortar contact center outsourcing market.
Sensor Data Expands Possibilities for BI
We're entering the age of "personal analytics."
Airline Loyalty Programs in Flux
Consumers and airlines rethink their commitments to each other.
Adobe Reaches for the Peak at Its Annual Event
Adobe is emerging as a key marketing player, but still has a way to go before competing with the top dogs.
Finding the Soft Edge
Solid strategy and great execution are just two sides of the long-term success triangle.
SugarCRM Maximizes Efficiency for RedGlaze Network of Companies
The management platform builds strong results across the workforce of a diverse architectural and engineering group.
Varsity Sales Squad Racks Up Points with LevelEleven App
Contest app helps increase sales and encourage best practices for cheerleading apparel company.
Virtual Receptionists Work for Virtual Law Firm
Ruby Receptionists answers Burton Law's calls from miles away.