New Year, New Strategies
At the change of years, CRM welcomes new social, mobile, and gamification trends.
Overcome Multichannel Customer Service Challenges
Effective strategies start with talking to customers.
Social Shifts Drive Multicultural Marketing
As minorities climb in social status, marketers must seize new opportunities.
CRM—What Lies Ahead in 2014?
We'll likely see mobile technology deployments accelerate pretty rapidly during the next few years.
Manage Forecasts with Metrics, Not Hunches
Look to big data, sales analytics for accurate insights.
The Tipping Point
Why the Battle for Identity Will Affect Customer Experience
Merging identities across environments is no easy task.
The Digital Transformation of CRM
When the world is changing, businesses must do the same.
Pint of View
Top Gear Is Driven to Excite
Experience is where the rubber hits the road.
Customer Analytics: Moving Slowly Toward Maturity
Striving for analytics gold is not a sport for amateurs.
In-House Marketers Take on More Roles
ANA reports external firms are on the decline as companies assign tasks to internal teams.
Apple's iBeacon Expands Retail Opportunities for Location-Based Services
The iOS7 feature can facilitate marketing and mobile payment processing.
At Shop.org, Retailers Prepare for a Mobile Future
The mobile and tablet experience is augmenting e-commerce and in-store sales.
At Oracle OpenWorld, Big Data Plays a Big Role
Oracle unveils an in-memory database at its annual OpenWorld conference.
Despite Outages, Customer Satisfaction with Electric Utilities Brightens
Improved communication in Web self-service and proactive outreach have bolstered customer sentiment, according to a J.D. Power study.
Enter Word of Mouse Marketing
How businesses can benefit from the latest technology innovations.
Ascena Retail Groups Stands Out in the Inbox with Orchestrated Marketing
Responsys helps the specialty online retailer boost productivity and revenue.
Cisco Systems Turns to Radian6 to Unify Its Social Presence
Social listening tool lets the technology product and service provider focus on actionable data.
Online Ticketing System Ticksy Is the Ticket for MDNW
Ticksy helps Web design firm respond to customers quickly and efficiently.